Client Success Story: Air India
Scaling Digital Content with Precision and Efficiency
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About the Client
Air India, India’s flagship airline, is renowned for its global connectivity, premium service, and rich heritage. As the airline expanded its digital outreach, it required a streamlined approach to adapt and optimize its visual content for multiple digital platforms.
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The Challenge
With a vast number of digital campaigns running simultaneously, Air India needed a reliable content partner to:
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Efficiently adapt static creatives and videos into multiple formats and sizes for different digital channels
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Maintain brand consistency across all digital touchpoints
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Ensure quick turnaround times to meet dynamic campaign schedules
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Our Approach
At Chili Factor Communications, we worked as an extended creative production team for Air India, providing:
✅ Digital Static Adaptations – Reformatted key visuals into various dimensions and resolutions for use across website banners, social media, emailers, and in-flight screens.
✅ Video Size Adaptations – Resized and optimized promotional videos for different platforms, ensuring high-quality content across website, social media, and digital ads.
✅ Brand Consistency & Compliance – Ensured every adaptation aligned with Air India’s brand guidelines and campaign objectives.
✅ Quick Turnaround & Scalability – Delivered multiple adaptations within tight deadlines, supporting Air India’s fast-paced marketing needs.​
The Impact
🚀 Increased Efficiency – Streamlined digital content production, reducing turnaround times.
🎯 Seamless Multi-Platform Deployment – Ensured optimized content for websites, social media, and ad networks.
📈 Enhanced Brand Presence – Maintained high-quality visuals across all digital touchpoints.
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Conclusion
By providing high-quality static and video adaptations, Chili Factor Communications played a crucial role in Air India’s digital execution strategy. Our reliable, fast, and brand-consistent approach ensured that the airline could maintain a strong and professional digital presence without delays or inconsistencies.